An Easier Way To Tell Your Story Using Content Marketing

An Easier Way To Tell Your Story Using Content Marketing The term story is used all the time with content marketing. â€Å"Find your story,† they say. â€Å"Tell your unique story.† Well, sometimes your story can be so big, it can be hard to know where to start. Do you have a ton of ideas for blog posts but struggle to find the topics your audience would care about the most? Is it hard to understand the connection from one blog post to another? Creating content that connects one blog post with the next can seem like a complex process. But it doesnt have to be. An Easier Way To Tell Your Story Using Content Marketing #ContentMarketing #Storytelling How Story Flows Can Help You Create Connected and Relevant Content Defining your story about a specific topic- and breaking down that huge concept with story flows- will help you create better content. Story flows are just a small group of ideas you can use to create content. They are parts- or chapters- of your story that can help you manage your process much easier while making sure your content is connected. Story flows can make sure that all of your content marketing is connected. #ContentMarketingIf you have a ton of ideas- or even none at all- the process of defining your story and subsequent flows will help you: Find your topic. Connect that topic with your audience. Discover the unique story you’ll share. Find patterns to connect your blog posts. Manage your blog posts as projects. Reuse your blog posts as larger content formats (like e-books, webinars or whatever your audience wants). Essentially, the process of defining your story and story flows will help you plan your work to help you create blog posts faster and more strategically. Give this a try in the morning, and youll be creating better content by the afternoon. Heres how it works. Step 1: Find Your Topic Whether youre a product or service company, you probably have a million things you could talk about. For this process to work, its essential to narrow your topic to just one thing. That’s not to say that you could create content for multiple topics- just concentrate on one at a time while planning this stuff so your head doesnt explode. Topics are typically high-level niches your company is well-known for- or wants to become well-known for. Were not looking for broad, sweeping industry terms here- this cant cover everything your business does. Instead, focus on something truly unique to your company that makes you stand out from your competition. Thats your topic. Ask yourself: Whats the first topic you want to tackle? Step 2: Connect That Topic With Your Audience Knowing the topic you want to talk about is one thing. In order for your content marketing to be successful, you need to make sure your audience actually cares about that topic. At this point, you need to have an understanding of your customer base- your content marketings audience. For this practice to work, understand that everyone is not a good answer for who your audience is! Everyone is not a good answer to the question who is my audience?   #ContentMarketing #ProTipYou may have heard of reader personas before to help you think of your audience while you write blog posts. That may be exactly what you need to connect your topic with your audience. Ive seen marketers create content that only talks about their products or services (what theyve defined as their topic) without figuring out what their audience really wants from their business. Its a huge waste of effort to create content without understanding your audiences needs. You have things you want to talk about. There are people who want to hear about those things. But they may not want to hear the features of your product or service, but learn about a way to do something different- better, faster or easier- as related to your topic. As an example, provides an editorial calendar as a product and service, but a topic we  concentrate on is helping our  customers enhance their own content marketing. Ask yourself: Who cares about your topic enough to search for information to solve their need? Step 3: Discover the Unique Story You’ll Share Now its time to explore the details of your topic and the things your audience cares about. This is when you define your content core- your content marketing story. In this step, you need to find your topic expert (whether its you or someone else in your company) and gather some information from them. If you think of this like an interview, you need to ask about this stuff: What does your audience already know about your topic? How did they learn about it? Why does your audience care about your topic? How can you help them learn more about that topic? So when you start gathering that information, keep these three things in mind: Ask enough questions to make sure you fully understand the topic. Connect your knowledge with your audiences needs. Use what you learned to define a mission statement to help you stay focused. Put it to work: Find the information to understand your topic, audience and mission statement. Step 4: Find Patterns to Connect Your Blog Posts When you discover your story, you’ll find a ton of ideas you could create blog posts about. Dont let this overwhelm you- this is when your story flows will help you strategically plan your blog posts. Organize all those ideas from awareness level messages to the ones that help your audience make big decisions. One way to think about this is with a traditional marketing funnel. The funnel can help you visualize which ideas your prospects might be interested in- people just discovering your topic- versus people who are nearly ready to use your product or service. You should categorize your discovery ideas at the top of the funnel, whereas the big decision-making ideas are probably at the bottom of the funnel. Organize your ideas in an ideal chronological order. So think of it this way: If someone were to read every single blog post you write, which posts would come first, second, third and so on. Organizing your ideas in chronological order can help you choose ideas from beginning to end for your story flows. This way, when you write your blog posts, you’ll walk your audience through an entire journey from awareness to helping them make a decision. Once you have your ideas in order, look for patterns from the beginning of the list to the end. For example, you might see a pattern on how your audience could do something faster, which would be helpful for them to save time they could use on other projects. There will be ideas from the top of the funnel all the way to the bottom that could come together as a story flow for these ideas. It’s important for your story flows to have ideas from awareness to decision-making. As you laid out in your ideal chronological order, you want to funnel your audience to the end ideas to help them make a decision. You can’t do that if you don’t have a story flow with ideas ranging from the top of the funnel all the way to the bottom. Put it to work: Categorize your ideas in a chronological order (as if your audience were to read every blog post you write from start to finish). Step 5: Manage Your Blog Posts as Projects When you looked through the ideas that make up your story, you were probably able to come up with a number of story flows. This is helpful because you can manage your blog posts as projects- pick a small group of ideas to tackle at a time. For example, if you had 10 ideas that came together in a story flow, that has the potential to be 10 or more blog posts. Now you can manage those posts with your editorial calendar and assign them as projects with specific due dates. At this time, you may want to spread out a single story flow throughout the year- and work on several story flows at the same time. That gives you time to create minimum viable content and measure the success of a given story flow- piece by piece- while consistently creating strategic content. Though this approach involves working on several projects (story flows) at a time, its very manageable by planning your work for the upcoming weeks, month or year (depending on the size of your story flows) using an editorial calendar. In this example, its easy to spot blog posts planned for three story flows because they are highlighted with different colors. Your story flows give you the opportunity to plan your work and help you move faster while strategically connecting all of the content you create. Put it to work: Plan your ideas as blog posts on your editorial calendar. Step 6: Reuse Your Blog Posts in Larger Content Formats When youre done with your blog posts for a specific story flow, you now have so much connected content that you can create larger pieces from those posts. After you create enough blog posts to complete a story flow, you can reuse that content for larger formats like e-books, webinars and videos (among others). Imagine your blog posts coming together as chapters in an e-book. After you have an e-book, couldnt you use that same content for discussion points in a webinar? And after that webinar is over, couldnt you share that recorded webinar as a training video? And maybe you could even write a few more blog posts to share that video of the webinar. Being able to reuse your blog posts for larger forms of content is one of the biggest benefits of strategically planning your story flows. Ask yourself: How can you repurpose the blog posts you wrote for specific story flows into larger content formats your audience wants? What Will You Do Now? I meant it when I said a lot of this can be done in a single day. The beauty of the process is that it can be as extensive or relaxed as you need it to be. How could you plan and execute your content marketing using story flows?

The Night Stalker Professor Ramos Blog

The Night Stalker   Angela B There was a time when it was normal to leave your windows open and doors unlocked. There was a time when people were not afraid to go to sleep wondering if they would see the next morning, a time before Richard Ramirez or the â€Å"Night Stalker.† As his nickname conveys, the  Night  Stalker preyed on innocent victims in the middle of the night. He would walk around neighborhoods and check for unlocked doors or open windows and invite himself in.   Once he was in the house he would rape, kill and torture the innocent sleeping victims. He has been convicted of fourteen murders and the ones he did not kill are scarred for life. One survivor told a horrific story about being sexually assaulted with her son tied up in the closet, (LA Times, Chen).   The night stalker even went on to rape and kill a woman who was sixty years old,  (YouTube, Kelley).  Ã‚  The torture he has brought upon others just seems like pure evil, but why is it so easy for this man to?   There ar e no excuses for his appalling actions, but there are several factors that could have contributed to his killing outbreaks; such as, a birth defect, use of drugs and alcohol, and living with his deranged older cousin.   Richard Ramirez was the youngest of five children from his parents Julian and Mercedes Ramerez. Richards mother worked in a boot factory where she was exposed to different chemical fumes,  (Real Crime,  Dimitropoulos).  Unfortunately, in those days, employees were not cautioned to protect themselves so working there while she was pregnant caused her children to suffer with birth defects such as respiratory difficultly and bone deficiency. Richard suffered from epilepsy and his brain could have developed slower than most from the chemical fumes, (Real Crime,  Dimitropoulos). A lot of serial killers suffer from some type of mental illness, and if they have a traumatic experience along the way then it is harder for them to cope and result in criminal behavior.   If Richards mom had properly taken care of the babies in her womb Richard might not have acted out as he did but we will never know what really goes on in a killers head.   Another cause to what could have made this monster is his use of drugs and alcohol.   Richard turned at an early age to drugs and dropped out of high school which could have messed with his brain development.  One of the main drugs he used was cocaine;  cocaine is a dangerous drug that can alter your state of thought long term,  (YouTube, Kelley).   A lot of criminals tend to commit crimes while on drugs because of their altered state of mind, (Verywellmind,T).   Since Richard was a long-time user, his mental state was definitely not healthy and killing and raping people probably did not even have an affect him.   The last and most disturbing reason of them all, is that he went to live with his deranged older cousin when he was still and adolescent.   While his mother was known to be sweet and kind hearted, his father had abused him growing up,  (YouTube, Kelley).   Richard eventually grew tired of it and went to live with his older cousin who was a Vietnam war veteran.   His cousin would boast and brag about all the women he would rape and assault and then kill them after, (YouTube, Serial Killer Documentaries).   Richard,  still being young during all of this,  seemed to be fascinated and in awe of his cousin.   Because of the previous reasons that his brain and mental state were altered, he could not handle coping with this and instead of seeing it for what it really is h was desensitized from his cousins frightful actions.   His uncle even shot his own wife in the face and Richard witnessed it all,  (YouTube, Kelley).   Richard Rameriez was a dangerous individual who affected the lives of many.   In â€Å"Thesis II: The Monster Always Escapes,† from Jeffery Jerome Cohens â€Å"Monster Culture (Seven Theses),† Cohen talks about how the monster from movies and books always reappear in the next movie or book even after they have been killed, (Cohen,4).   Obviously, Richard Rameriez is a human who died June 7, 2013, (Los Angeles mob attacks Night Stalker).  This thesis relates to Richard because of Richards older cousins actions. His older cousin that he lived with was a monster as well, I believe his actions turned Richard into the monster he was convicted as.   Now in this story, the same monster did not escape; Richards cousin was a monster himself who helped create another monster and the cycle will continue.   Someone else with a mental illness or someone who is just pure evil will see Richards crimes and be fascinated and inspired by them.   No matter what, in our society , the monster always escapes and new monsters will be created and the vicious cycle will continue forever.  Ã‚  Ã¢â‚¬Å"Monster Theory must therefore concern itself with strings of cultural moments, connected by a logic that always threatens to shift; invigorated by change and escape, by the impossibility of achieving what Susan Stewart calls the desired ‘fall or death, the stopping’ of its gigantic subject monstrous interpretations is as much process as epiphany, a work that must content itself with fragments,† (Cohen,6).   The next thesis that connects with Richard Ramerizs story is, â€Å"Thesis VI. Fear of the Monster Is Really a Kind of Desire.†Ã‚   There are two movies, a book and hundreds of articles involving the Night Stalker.   â€Å"The same creatures that terrify and interdict can evoke potent escapist fantasies; the linking of monstrosity with the forbidden makes the monster all the more appealing as temporary egress from constraint,† (Cohen,17).   This  quote is talking about how the rebelliousness of monsters intrigues us and makes us interested in them even though they are so terrible.      Richard Rameriez was a cold-blooded killer who ruined the lives of not only the people he murdered, but the also the lives of their family and friends. There is no excuse for the pain he has cause other but there are a few situations that could have avoided making him a killer.   If his mother would have avoided the fumes while she was pregnant, Richard could have had normal brain development and could have grown up to be a normal, functioning adult.   Same with if he would had never turned to drugs and alcohol at a young age, he could have finished high school and even gotten a job or acquire life goals.   The last and most traumatizing experience for him would be his cousin.   Richards cousin was the worst possible person to live with and if he could have had a better home life, he could have had a chance.   Watching his cousin rape and abuse women could have triggered a mental illness that could have been avoided.     No child should have to go through that and his cousin is the real monster and created a copy.   Richard Rameriez was convicted and is no dead, but people still sleep with a fear in the back of their heads from him.   Even though he has died and cannot come back to life, the impact he has left on the world will stay forever, so before you go to bed tonight remember lock  your  doors and close your windows, because we never now who is out there.   Work cited:   Los Angeles mob attacks Night Stalker, AE Television Networks, 7 July 2019,  www.history.com/this-day-in-history/los-angeles-mob-attacks-night-stalker.   Dimitropoulos,  Stav.  real Crime: Was a Bad Childhood to Blame for Night Stalker Richard Ramirez Becoming a Serial  Killer?,  AE Television Networks, LLC. , 1 Nov. 2017,  www.aetv.com/real-crime/was-a-bad-childhood-to-blame-for-night-stalker-richard-ramirez-becoming-a-serial-killer.   T, Buddy.  Verywell  Mind,  www.verywellmind.com/crime-and-alcohol-statistics-from-1998-62821.   THE NIGHT STALKER SERIAL KILLER RICHAR, YouTube, 18 Jan. 2015.,  www.youtube.com/watch?v=4hPRDHCFwOI.   Richard Ramirez  ( The  Night Stalker )   , YouTube, 5 June 2017.,  www.youtube.com/watch?v=mtEOzX8V6yI.  

Levendary Cafe Assignment Recommendations and Advice Memo Case Study

Levendary Cafe Assignment Recommendations and Advice Memo - Case Study Example 6. The cost to the company is the main problem because the occupancy, labor, food, supply, and marketing cost altogether incur a heavy cost for the restaurant. The occupancy cost includes maintenance of common area, real estate charge, as well as waste disposal cost. Altogether they comprise 10% of returns. Labor cost signifies 25% to 30% of revenues. Food costs represent around 32% of revenues. Supply cost signifies around 4% of total returns. Marketing fee accounts for 2% - 10% of revenue and overhead represents 5% - 15% 0f revenue. So, altogether the restaurant has to incur heavy costs on all these elements. Therefore, the gross profit of the restaurant is less (Barlett and Han 2). 2. Restaurant design: The design of the restaurant should be reliable with the designs of the US restaurants. It doesn’t matter whether the restaurants are big or small, but it should go well with the location. 4. Positioning: The present layout of the restaurant should be renovated. Better quality of food should be offered and the service should be fast so that the customer should not have to wait for their order. An excellent positioning changes the attitude of customers towards the product (Viardot 149; Hooley, Piercy and Nicoulaud 205). 5. Competition: It determines the suitability of a company’s activities which can add to its presentation (Porter). As the competition is high, so, the company should keep its margin low in order to attract more customer and they should create high awareness about their brand i.e. food quality in order to perform better from their competitors. The decisions which are needed to be taken for the better future of Levendary Cafà © are: Mia Foster can make Chen understand that what are the core values of the restaurant and also should build a panel for Louis Chen. She could also follow the approach of KFC or McDonald or other restaurants.